AFM Outtakes: The American Film Market Was Held During October at Santa Monica Pier

We were on the scene for the last few nights of AFM.  We took some shots of folks mingling at the end of day number 4. AFM welcomes film financiers, producers, and distributors to network and learn from industry leading professionals.

The American Film Market is the world’s largest motion picture business event. Over 7,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, conferences, networking and parties. Participants come from more than 80 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry.

Unlike a film festival, the AFM is a marketplace — with over 200,000 square feet of exhibition and office space — where production and distribution deals are closed. More than US$1 billion in deals will be sealed — on both completed films and those in every stage of development and production.

Participants may view more than 500 screenings of 300+ films — 29 new films every two hours — the majority world or U.S. premieres. Titles range from big budget blockbusters that will be released by the major studios to lower budget art and genre films recognized at international film festivals.

With 7,000 attendees, 500 screenings, 400 exhibiting distributors, and the industry’s largest Conference series, AFM is the pivotal destination for independent filmmakers and business people from all over the world.

The American Film Market is comprised of:
The Market — The core of the AFM is the market. Over 400 production/distribution/sales companies have offices at the Loews Santa Monica Beach Hotel where they meet with territorial (national) buyers from 80+ countries to acquire films, both completed and those in every stage of development and production. Many companies are also there to meet with producers who are seeking representation or production partners.
Screenings — AFM screens more than 300 feature films — the majority world or U.S. premieres. Screenings run simultaneously in 29 theatres over the first five or six days.
LocationEXPO — Film Commissions, facilities and government agencies from around the world participate at LocationEXPO, a four-day event held inside the AFM.
Conferences — Six, half-day Conferences give attendees knowledge and insight, and an opportunity to hear from industry thought leaders, decision makers and experts.
Roundtables — AFM Roundtables are open-ended discussions that explore specialized topics and timely issues in an intimate setting.
Writers Workshops — During four Writers Workshops, participants learn how to shape their screenplay into a compelling narrative that will resonate with studios, investors and a global audience.
Spotlight Events — Organization and companies from around the world create unique opportunities to connect and learn as part of AFM’s Spotlight Events.
Networking Receptions — For those involved in production and services, AFM hosts four evening Carrousel Cocktails on the Santa Monica Pier. For Buyers, The IFTA Buyers Lounge offers Happy Hour refreshments every evening. And Film Commissions and production facilities meet Location Mangers during a private, hosted reception.
AFM services include:
The Film Catalogue — contains over 10,000 films and projects that are available from AFM sales companies.
Buyers Lounge — Located on the 5th Floor of the Loews Hotel, the Buyers Lounge is exclusively for Buyers and IFTA Members. The Lounge offers morning coffee & tea, evening refreshments and workstations.
Filmmakers Lounge — Located on the lobby level of Le Merigot Hotel, the Filmmakers Lounge provides a convenient meeting location and work space for all participants.
MyAFM — With AFM’s online community,, participants can search the AFM attendee directory, set up meetings and share their profile with other attendees.
Carousel Cocktails — Located at the historic Merry-Go-Round on the Santa Monica Pier, AFM’s Carousel Cocktails are four evening networking receptions that bring together producers and decision makers from around the world.
AFM Screenings On Demand — Sales companies can screen their films privately for Buyers before, during and after the market with AFM Screenings On Demand. And Producers seeking worldwide sales representation can use AFM Screenings On Demand to expose their films to sales companies.

AFM 2018 Show Directory

October 31 – November 7, 2018
November 6 – November 13, 2019
November 4 – November 11, 2020
November 3 – November 10, 2021
November 2 – November 9, 2022
November 1 – November 8, 2023
November 6 – November 13, 2024
November 5 – November 12, 2025


Santa Monica, California

The American Film Market is produced by the Independent Film & Television Alliance,

One response to “AFM Outtakes: The American Film Market Was Held During October at Santa Monica Pier”

  1. Some genuinely interesting details you have written.Helped me a lot, just what I was looking for :

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