It does not take a scientist or a professional marketer to realize how much of a mistake Netflix made. If you are not aware of Cuties,
Eleven-year-old Amy starts to rebel against her conservative family’s traditions when she becomes fascinated with a free-spirited dance crew.
Now this seems honestly like an alright premise. You might think? What could possibly go wrong?
The poster. It’s been joked about a lot, so no need to beat a dead horse into the ground. However, it is very obvious why anyone would see this poster and think, “What the f-?” I’m unsure what the designers were thinking, since this poster leads me to think the movie is wrong in so many ways.
However, according to a review, “The sight of twerking pre-teen bodies is explicitly designed to shock mature audiences into a contemplation of today’s destruction of innocence, but some mis-steps hold Cuties at a distance for that demographic” This, is what makes it controversial. I understand the attempt at sending a message, and I agree, in this day and age with social media, there are a lot of questionable standards regarding kids and the photos / videos being taken of them. But, there is some sweet irony in a movie that explicitly does that. These is a film about kids doing exactly that, and that’s creepy as hell, both from an audience and producer stand point.
Yes, the film is rated for mature audiences to try to ensure kids won’t watch it, but that won’t do anything. Parents still let their kids watch Deadpool cause they thought it was a kids film. Is the film good? I’m not quite sure. Is it wrong? Maybe. I personally cannot say, for I have not watched the film. However, Netflix has created probably the most misleading poster in existence. Let’s compare the two posters.
Yeah. There’s nothing else to say. The difference between the two posters is clear. Whether or not Netflix did this on purpose or not as a publicity stunt is something we might never found out. Even if we do find this as disgusting or horrible, we’ll always end up forgetting. This is the case with a lot of big companies. Blizzard was boycotted once after they had proven to everyone that money was more important than basic human rights.
In CNET’s article, “Blizzard, the developer of Diablo and World of Warcraft among other notable games, has faced a growing backlash since it removed pro player Chung “Blitzchung” Ng Wai from a Hearthstone tournament and future events”. After the player had stood up for Hong Kong’s rights, which is ironic cause…
They had posted this tweet after recent events regarding racism. There was still some backlash due to how they handled Hong Kong’s controversy, but definitely to not the same scale as it once was. People forget. Which is why companies like Netflix can make publicity stunts like this, it’s free advertising essentially. They make an extremely controversial poster, and after some apologies and making fixes, everyone will treat it as fine. Everyone talks about it, memes about it, and complains about it. It only gets more people to learn about Netflix.
In the end, the internet phases out very quickly. We take a stance, but never long enough for it to make an impact. Netflix can make suggestive posters of kids. Blizzard can prioritize money over human rights. Nestle can ruin the lives of money and industrialize clean drinking water (Along with the many horrible things they have done.) Forgive and forget, leave companies no regret.
Hey, I’m Myles Wong! You’ll find me writing about games, social media, and just generally any topic if I’m in the mood for it.