Even Fashion Week is social distancing as the home improvement giant, Lowe’s pairs up with three established Fashion Designers to bring New York’s Fashion Week haute couture to haute home next month.
When asked about the seemingly unusual partnership, Marisa Thalberg, Lowe’s Chief Brand and Marketing Officer had to say this,
“The intersection between home and style has never been more prevalent than it has this year, and partnering with some of the world’s most modern and visionary leaders of fashion to demonstrate how everyone can bring fashion –home– is very exciting to us. Our homes can be our greatest form of self-expression, in fact. We hope that seeing how these designers express themselves and bring their ultimate runway visions to life through the world of products we sell every day at Lowe’s will be inspiring to people everywhere to feel they can do the same, and more easily and affordably than they might have ever imagined.”http://lowes.com
Rebecca Minkoff, Christian Siriano, and Jason Wu are said to have designed the upscale, but affordable home décor, to be used as a backdrop to the runway shows coming in September. The unveiling event will be streamed live via Lowe’s Instagram page, and will allow a larger audience the chance to glimpse into the world of haute couture.
SOURCE Lowe’s Companies, Inc.