Apple confirms iMessage locks users into iOS, and putting it on Android would hurt Apple

I suppose it was clear all along that iMessage was one of the biggest factors locking iPhone users to the iOS ecosystem, but it’s still quite shocking to see Apple executives talking so openly about it.

Court documents related to the legal battle between Epic Games and Apple give an insight into just how valuable Apple sees the fact that iMessage exists only on the iOS, iPadOS, and macOS platforms.

The documents show that in 2016, an unnamed Apple employee wrote in an email that “the #1 most difficult [reason] to leave the Apple universe app is iMessage… iMessage amounts to serious lock-in,” to which Phil Schiller, an Apple executive in charge of the App Store, responded that “moving iMessage to Android will hurt us more than help us.

What do you think about this…. Do you agree with the statement about the imessage? If so explain why……

TREMG news

iamfrankito View All →

A credited, aspiring, bilingual Latino male Model and Actor, Frankito Arias is daring, creative, and extremely talented. Frankito never attended acting classes, his talent is raw and untapped. He has never been afraid to push the envelope on film sets or during photo sessions. Frankito’s lean frame is adorned with incredible body art. He brings unique style, sexiness, sensitivity, and swagger to the modeling stage and acting world. The mixture of Latin and Urban flavor makes Frankito exclusively marketable in both the fashion and film industry. He has been on this journey for the past 6 years and has had the opportunity to work on budgeted film/television sets. In 2013 he signed with an agency in Los Angeles while still living in New York. He has appeared in cameo roles in major films along side actresses Molly Shannon (Superstar, SNL) and Missi Pyle (Gone Girl) as well as appearing in a lead role on Discovery ID’s Deadly Affairs (Season 2 Episode 13). In May 2017 Frankito moved full time to Hollywood, California to continue his acting pursuits.

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