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With COVID becoming increasingly distant, the affection and spirit of Valentine’s Day is almost in full swing once again. As such, the amount of money spent to satisfy people’s Signiant other(s) has been quite outstanding, especially compared to the two years prior. A poll conducted by Sarah Wice concluded that Americans had spent about $26 billion this year solely on Valentine’s Day flowers or treats, practically doubling 2020 and 2021.
“Historically, Tuesday is one of the best days for florists for Valentine’s Day to fall on”, says florist Jim Ludwig, “ so while overall you hear fears of recession and things like that, I figured that, for florists, spending would be above what it was last year”. This may be ironic as, due to the winter months, flower production is quite scarce. Other factors halting flower production include distance and rising inflation.
“Things that we’ve seen costing $1 the last couple of years are now $1.50. Doesn’t sound like a lot but when you’re ordering hundreds of these stems, it really adds up, and we’re forced to increase our prices to account for it,” continues Ludwig. “If it goes into a bouquet, we’re paying a little more for it these days.”
According to the statistics, 57% of consumers bought candy for Valentine’s Day (with Reeses Peanut Butter Hearts being the most sold) while 37% bought flowers. This however, did not stop florists from reaching record high sales this year. 40% of customers spent their money on Valentine’s Day cards while 21% bought jewelry for their loved ones.
Even those single on Valentine’s Day had commerated the holiday even for themselves. The report found that 28% of single consumers bought a gift for themselves such as candy or a gift card. Discounts are uncommon these days so taking advantage of Valentine’s Day is practically paramount.
