It started here:
Take from their own website:
Proud Boys: Who Are They?
The Proud Boys are amen’s organization founded in 2016 by Vice Media co-founder Gavin McInnes. McInnes has described the Proud Boys as a pro-Western fraternal organization for men who refuse to apologize for creating the modern world; aka Western Chauvinists.
Proud Boys‘ values center on the following tenets:
Pro-Free Speech (1st Amendment)
Pro-Gun Rights (2nd Amendment)
Glorifying the Entrepreneur
Venerating the Housewife
Reinstating a Spirit of Western Chauvinism
Though these are our central tenets, all that is required to become a Proud Boy is that a man declare he is “a Western chauvinist who refuses to apologize for creating the modern world.” We do not discriminate based upon race or sexual orientation/preference. We are not an “ism”, “ist”, or “phobic” that fits the Left’s narrative. We truly believe that the West Is The Best and welcome those who believe in the same tenets as us. We have an international reach, with members spanning the globe. If you have any questions or would like get in contact with your local chapter, feel free to contact us directly via our staff page. This, after all, the one and only Proud Boy Magazine. For Proud Boys, by Proud Boys. UHURU!
If you’re interested here are some additional articles and video clips to shed some more light on our movement. In fact, here are a few Gavin has written for this website.
We purposefully left the links for you to do your own research. Here’s some more on Mr. Gavin, firstly, he’s not from America.