Griselda Records, Conway’s label, has been on a tear in 2020; in addition to Conway, his younger brother Westside Gunn has released multiple projects this year, and his cousin Benny The Butcher has also released a collaboration album this year. Benny is also a frequent collaborator of both Conway’s and Westside’s.
Conway’s new album, From King To A God, is set to contain a slew of notable features from the hip hop world, including Dej Loaf, Erick Sermon, Freddie Gibbs, Havoc, Hit-Boy, and Lloyd Banks, as well as the expected complement of Benny and Westside. The album’s lead single, “Lemon,” features the legendary Method Man of the Wu-Tang Clan.
“Lemon” showcases how modern hip hop has adopted the gritty, boom-bap approach of the 1990’s, while still continuing to keep the production fresh and original. Conway’s slow, deliberate flow is a textbook modern take on boom-bap, and his hard hitting lines like “I can see where I get this ambition from, and this drive / The Machine, I’m iller than any one that’s alive,” demonstrate the rapper’s lyrical ability. Method Man serves as a perfect compliment to Conway on the track, and still manages to spit raw bars despite entering his fourth decade in the rap game. “Lemon” is a great lead single for Conway’s album, and with the feature list as prominent as it is, fans can expect an album full of hard-hitting rhythms and grimy production.
“Typically, when I create an album, I tend to focus on being the best rapper and having the best bars,” Conway wrote about his new album. “With From King To A God, I wanted to show growth; how much I’ve grown as an artist and how much I’ve grown as a man. I wanted to showcase versatility and show people that I’m not a one trick pony. I feel like this album is not only arguably one of my best albums ever, but it is also the perfect appetizer to get my fans ready for my Shady Records debut God Don’t Make Mistakes.”
From King To A God is set to be released next month on September 11.