With electrifying baroque notes and echoes of 80s synthpop, Heidrunna delivers a future party classic with the energetic “Erasing You,” which describes the ups-and-downs of modern love over a frantic instrumental that mirrors her cloudy headspace. Whether it’s the soundtrack to a lush Manhattan get-together à la Gossip Girl or a late-night pick-me-up when you’re having relationship troubles, “Erasing You” is a pop banger from a standout rising artist you need on your radar.
“I wrote the song in Sweden with two producers that brought instant cool to it,” the Icelandic star tells TREMG. “My inspiration was commitment phobia and like some of my songs, they are not always happy but they still have some hope!”
“Erasing You” is the latest offering from Heidrunna’s upcoming debut album, Melodramatic, set to drop this spring. The project boasts production from Liam Howe, whose past credits include MARINA’s “Teen Idle” and Lana Del Rey’s “Lolita,” signaling a promising first effort that creates a sonic world all its own, stepping aside from both Heidrunna and Howe’s previous works in favor of falling down the rabbit hole of a brand new electropop sound.
“I think I’m most excited about ‘Daydreamer,’ that will be my next single,” Heidrunna excitedly shares. “And ‘Cindy,’ that is my only song I sing in Icelandic. ‘Daydreamer’ I only wrote a few weeks ago and it’s a different direction to the previous tracks I’ve released. Hopefully it will surprise people. ‘Love Don’t Come Easy’ is also great, probably the most pop of them all. Oh yes, also ‘Melodramatic’ is a very cool song. I like them all!!”
Before embarking on her musical escapades, Heidrunna studied vocals, songwriting, guitar, and piano at Liverpool’s prestigious Paul McCartney School of Music. During her time at the school, she learned about production and different ways she could execute her artistic vision in a polished manner, something she’s clearly mastered by now.
“I always remember this guy who was teaching us songwriting,” Heidrunna explains. “He took an ABBA song and pulled it apart and then we had to listen to every instrument by itself and study it and then he slowly build the track back up. I thought it was amazing. Maybe I was accidentally in a sound engineer class! It was a great school, there were lots of opportunities, meeting musicians, inside and outside the schools. Running between studios, working on different projects. I had so much fun in Liverpool, maybe a little bit too much. I have fond memories.”
If “Erasing You” is any indication, Heidrunna will undoubtedly become the soundtrack to your fond future memories. You can find “Erasing You” on your favorite streaming services now, and learn more about Heidrunna on Facebook, Instagram, and Twitter! Keep reading for more from our interview with the talented artist.
Congrats on your new single, “Erasing You!” What does the song mean to you and how does it feel to finally let it out into the world?
This is one of my older songs that I’ve always liked so much. I’m not sure proud is the right word but at the time I definitely felt something along those lines.
Is there a certain lyric from “Erasing You” that you’re particularly proud of?
“I’m not some kind of rental bride, you can’t keep on buying my love and take it back if not satisfied“ – I thought that was quite cool.
I love that “Erasing You” combines dark, ominous and lighter, more upbeat pop sounds! Who were some of your inspirations for the track?
I wrote the song in Sweden with two producers that brought instant cool to it. My inspiration was commitment phobia and like some of my songs they are not always happy but they still have some hope!
Your frequent producer, Liam Howe, has also worked with prolific artists like Lana Del Rey and FKA Twigs. Was it intimidating to work with him knowing he’s produced such big songs?
Hahaha no, not at all! I’m sure he was more intimidated of me! Joke. It was great, really exciting actually. We had met many years before but never worked together. Obviously, you are always a little bit nervous when you start to work with somebody new, ‘cause you never know if you click or not. It worked straight away and just got better the more we carried on.
Your latest release, “Borderline,” recently got a flashy remix by NZCA Lines. How did you feel when you heard Michael’s interpretation of the song for the first time?
I loved it! I knew it would be great because I had been listening to his new album Pure Luxury and it’s super cool.
When you were younger, you got to improve your singing, songwriting, guitar, and piano skills at the Paul McCartney School of Music. Are there any lessons you learned in your time at the school that have stuck with you?
Yes, I always remember this guy who was teaching us songwriting. He took an ABBA song and pulled it apart and then we had to listen to every instrument by itself and study it and then he slowly build the track back up. I thought it was amazing. Maybe I was accidentally in a sound engineer class! 😁 It was a great school, there were lots of opportunities, meeting musicians, inside and outside the schools. Running between studios, working on different projects. I had so much fun in Liverpool, maybe a little bit too much. I have fond memories.
You’re gearing up to release your new album, Melodramatic, in the spring. What song from the project are you most excited for fans to hear?
Yes, I’m really excited to finally get my album out. There are few but I think I’m most excited about “Daydreamer,” that will be my next single. And “Cindy,” that is my only song I sing in Icelandic. “Daydreamer” I only wrote a few weeks ago and it’s a different direction to the previous tracks I’ve released. Hopefully it will surprise people. “Love Don’t Come Easy” is also great, probably the most pop of them all. Oh yes, also “Melodramatic” is a very cool song.
I like them all!!
If it weren’t for COVID-19, what would your dream album release cycle/promotions look like?
Not sure about that! Probably go to Iceland and play a small show there, then play here and have a good party as well. Hopefully things are opening up slowly again.
What can your fans look forward to in the new year?
My fans can look forward to hearing the album in its entirety and I’m starting to get ready to play live. So very excited!
Hi! I’m Madison Murray, a pop culture and music writer who also loves writing about lifestyle and fashion. I have credits on sites like TREMG, Young Hollywood, and Audible Addixion, and I’m the founder of Melodic Musings. In addition to writing, I’m a community editor on Genius, lyric curator on Musixmatch, and a playlist curator at VOLUP2. My favorite artists include Taylor Swift, Machine Gun Kelly, BLACKPINK, Elko, phem, and YUNGBLUD. She/her.