As TREMG expands its luxury watch coverage, readers can expect reporting on established global brands, emerging independents, and the growing number of microbrands making an impact on modern horology. While household names continue to dominate headlines, some of the most compelling stories in watchmaking are coming from smaller companies willing to challenge convention through creativity, craftsmanship, and value.
One such brand is De Rijke & Co., whose new Capri collection demonstrates why microbrands continue to attract serious watch collectors.
A Mediterranean-Inspired Take on Modern Elegance
Founded in The Netherlands, De Rijke & Co. has built a reputation for combining thoughtful design with accessible luxury. The new Capri collection takes inspiration from the iconic Italian island, translating the region’s captivating beauty into visually striking timepieces.
Available in Aventurine and Blue Lacquer dial models, the Capri immediately forges its own lane through its sleek proportions and clean presentation. Measuring 38.5mm in stainless steel, the watch strikes the perfect balance for vintage enthusiasts and modern collectors. The dimensions feel refreshingly restrained in an era often dominated by oversized sports watches.
The Aventurine model is stunning, featuring a star-filled appearance that mimics a clear Mediterranean evening sky. Meanwhile, the Blue Lacquer version adopts a more refined and minimalist aesthetic, delivering depth and richness without sacrificing versatility.
Small Brand, Serious Horological Credentials
Today’s best microbrands stand out through their willingness to invest in components traditionally reserved for more expensive watches. The Capri is powered by the Swiss-made La Joux-Perret D100 and D101 automatic movements, a notable choice that immediately elevates the watch above many competitors in its price segment. Known for reliability and strong finishing, these movements provide collectors with a level of mechanical credibility often missing from entry-level luxury offerings.
Equally compelling is the overall attention to detail in this collection. The dial finishing, case architecture, and balanced design language reveal a brand focused on long-term identity and its own distinct personality. This approach appeals to collectors increasingly in search of originality and the ultimate in craftsmanship
Why the Capri Matters
The De Rijke & Co. Capri serves as a reminder that microbrands are willing to experiment while maintaining strong technical standards. Through a compelling combination of innovative design, Swiss precision, and attainable exclusivity, watches like the Capri demonstrate that the future of horology is exciting and expanding.
