While Pride month is already over halfway over, that does not stop companies from declaring support for the LGBTQIA+ community. Inspired by the Stonewall Riots in June of 1969, the idea of being queer has converted from what used to be considered a mental disorder to an act that we are proud to support. He are other companies who have shown their embrace:
Old Navy: After a partnership with Edward Grander, the Old Navy company has designed a uni-sex rib knit black T Shirt which, according to Grander and the Old Navy company, is “our love letter to the LGBTQIA+ Community”. The shirt itself features the word “Love” in rainbow text on a black background or white background. “Love yourself, stay connected to who you are, and never give up”, concludes Grander.
Skittles: “Taste the rainbow?” More like “Support the rainbow”. The Skittles candy company has recently changed their candy from rainbow to gray with the text on the packaging reading “Only one rainbow matters during Pride Month”. Moreover, throughout Pride Month, the Skittles company will donate $1 from each pack sold toward GLADD. “Skittles giving up their rainbow means so much more than just removing the colors from our Skittles packs, and we’re excited to use our platform to do our part in driving visibility for the LGBTQIA+ community, creating better moments and more smiles”, says chief marketing officer Sara Long.
Disney: While some may consider Disney a monopoly, it surely pays it’s respects during Pride Month. Disney has it’s own rainbow collection of items such as clothes, mugs, and face masks. During Pride Month, the company has declared it’s notion to donate the world towards LGBTQIA+ organizations in other areas besides America. Examples include ARELAS (Spain), Familgie Arcobaleno (Italy) and Nijiro (Japan)
Ugg: This shoe company collaborated on a “Proud Mom” campaign featuring boots colored in rainbow called the “Fluff You Slide Cali Collage”. “We chose to showcase real, bold, and wonderful individuals celebrating a virtual poem in a safe and welcoming environment. There is beauty in what makes you different. You should never feel the need to apologize for who you are and what you love”, says Ugg President Andrea O’Donnell. Similar to the Skittles company, Ugg is donating $25 of each purchase to GLADD.
Mattel: This company, known for the card game UNO, has embraced Pride Month through a special “Pride Set” of UNO cards. The text on the packaging reads “Play With Pride” and the “Wild Card”, which consists of various rainbow colors, is in the shape of a heart. Mattel will also donate $50,000 to the It Gets Better project, which also seeks to raise awareness of the LGBTQIA+ community.
PetSmart: For Pride Month, this pet store chain has created a “You Are Loved” collection for pet dogs which come in various sizes. According to reporter Allison Olivia, these shirts “include rainbow tinted plush toys, pet clothes, collars, bandanas, and much more”. PetSmart is also donating $100,000 to GLSEN.
Levi’s: The Levi company has adapted an entire Pride Collection of clothes. Prices range from $20 to $150 on the gender-neutral collection of overalls, jumpsuits, and jackets, all of which feature a rainbow-tint for Pride Month. All of it’s sales will be donated to OutRight international-another organization which seeks to support the LGBTQIA+ community, especially in these difficult times.
Simply by donating to these above brands can pledge your support to the LGBTQIA+ Community, even if you’re too uncomfortable to support them directly. So, if you’re one of those people, consider running some errands involving these companies. Plus, you will have a new prideful look as you continue about your day!
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