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#WeAreRare ❤️ Coming September 3rd at 12AM ET. Tag your crew.

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Sep 2, 2020 at 11:02am PDT

Selena Gomez announced she is launching her very own makeup brand named Rare Beauty. Rare beauty was released today. On Sephora.com you can see that Rare Beauty has foundations, concealer, cream lipsticks, blot and glow kit, lip balm, liquid blush, highlighter, liquid eyeliner, primer, brow pencil, setting mist, foundation brush and sponge, concealer brush, and blotting paper. Prices rage from $30-$5. Selena Gomez has made it known that her makeup brand Rare Beauty is all about finding your inner beauty.

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Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Jul 22, 2020 at 11:12am PDT

She launched the Rare Impact Fund to provide mental health services in underserved communities. Selena herself has suffered with depression and wants to spread awareness on mental health. With Rare beauty having many shades of foundation and concealers for many different skin complexion, she has made it known her brand is inclusive. You an now find Rare Beauty on Sephora.com.

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Meet Liquid Touch Weightless Foundation. Its breathable, buildable medium to full coverage melts into skin to look and feel like you. Available in 48 shades 🙌🏿🙌🏾🙌🏽🙌🏼🙌🏻. Only @sephora, #SephoraInJCP and RareBeauty.com

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Sep 1, 2020 at 9:32am PDT